![]() ![]() In any given ad, a maximum of 3 headlines and 2 descriptions will be selected to show in different combinations and orders. Reserve online in minutes!Īfter you enter headlines and descriptions, Google Ads assembles the text into multiple ad combinations in a way that avoids redundancy. Shop our sale for big savings on bikes and rentals!.Our friendly staff will help you find the perfect bike.Headlines (3-15 headlines with fewer than 30 characters each)ĭescriptions (2-4 descriptions with fewer than 90 characters each) Betty’s headlines and descriptions not only meet all of the guidelines set in About text ads in Smart campaigns, but they can also be used in any combination. Below you’ll find sample headlines and descriptions from our fictional bicycle store, Betty’s Beach Bikes. Very basic knowledge about choosing the right bicycleĪfter you’ve answered questions about your products, goals, and customers, you can create your text ads. How do I want customers to feel about my offerings?ĭescribe your customers, breaking them into different groups if you have different customer types with unique goals and needs. What action would I like my customers to take?Įnd of August (for a limited-time offer or discount) Identify your main advertising goals and what you'd like to accomplish with your ads. Question 2: What do I want to accomplish? What makes me stand out from other businesses? List the products and services you want to promote. Feel free to use it to write a practice ad for your own business.ĭownload the ad-writing worksheet Question 1: What do I have to offer? We’ve also prepared a worksheet that you can download and print. How do you decide what makes a good ad for your business? Here are 3 questions that you should always ask yourself before you create your Smart campaigns.īelow, we’ll provide examples and answers from a fictional bicycle shop in California called Betty’s Beach Bikes. Select the settings icon at the bottom of the video player, then select "Subtitles/CC" and choose your language. For subtitles in your language, turn on YouTube captions. ![]()
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